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Jan 28, 2009Titan launches the first of its kind multi-brand watch store – Helios

Redefines watch retailing!

Bangalore, 28th January 2009: Titan Industries, India’s largest watch manufacturer and retailer announced the launch of the one of its kind store- HELIOS in Bangalore. HELIOS, the high end multi-brand watch chain will house over 35 premium international watch brands. With Helios, Titan promises to change the dynamics of premium watch retailing in India .The store will house renowned international brands like Versace, Seiko, Movado, Hugo Boss, Citizen, Fossil, Titan, Xylys, DKNY, Nina Ricci, Roberto Cavalli, Esprit, Tommy Hilfiger etc. This would be the first store in the country and the company plans to open up similar stores in next few months.

Helios is a store that is obsessed with watches. It targets the upscale, well-traveled customer who is knowledgeable about watches, discerning in taste and highly brand conscious. Spread over a spacious 2650 sq ft, the aesthetically designed Helios Store possibly houses the largest number of watch brands under one roof. With more than 2200 watches on display, it provides incredible choice to the discerning up market customer.

Helios derives its name from Greek Mythology, wherein the Sun God was personified as Helios. The Sun is also the oldest form of telling time. The same name was given to the son of one of the Titan’s in Greek Mythology. An Apt name for this new venture from Titan industries Ltd.

Speaking at the launch of Helios, Mr. Bhaskar Bhat, MD, Titan Industries Limited said, “Through HELIOS, we have set an international standard in multi-brand watch retailing in India. The opportunity and need for premium multi-brand watch retailing in India is growing at a healthy pace with rapidly changing demographic patterns. This new retailing venture from Titan Industries Ltd will help to substantially expand the premium watch market in India by bringing together international brands and the global Indian customer in a sophisticated shopping environment, heralding a new era in the watch industry in India.”

Also present was the Bollywood celebrity Ms. Neha Dhupia, who added, “I love watches and am extremely proud to be part– HELIOS launch – a store that is obsessed with watches. It is going to be much more convenient for the customers to look for their choice of watch brand all under one roof. HELIOS will definitely become a unique shopping destination for all and it is amazing to see a watch store as large as HELIOS”.

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