TITAN - be more

Apr 23,2009Reveal the secret of seduction with Raga Chocolat! from Titan

Collection of watches inspired by the sensuality of Chocolate

Mumbai, April 23, 2009: Titan today announced the launch of Raga Chocolat! Collection. Styled in contemporary fashion, this collection is inspired by Chocolate. Bollywood actor Amrita Rao unveiled the collection in the presence of Ms. Shyamala Ramanan, Marketing Manager, Titan.

Various forms of Chocolate, the molten brown chocolate to Solid browns and whites, inspire the watches in this collection. True to the inspiration – the watches sport Chocolate brown finishes on metal, dials & straps. Perfect for a chocolate lover, the Raga Chocolat! collection is sure to lure you into addiction and those around you, into a chocolate reverie.

Every watch from Raga Chocolat! collection truly represents beauty, femininity and sensuality. This collection is a reiteration of Raga’s promise to be an intimate companion to every Indian woman.

Present at the launch, Ms. Shyamala Ramanan, Marketing Manager, Titan, commented, "Titan Raga is for women who believes in being graceful, beautiful and wants the world around notice her. This new collection of beautiful watches inspired from chocolate will surely express the desire of every woman".

She further added, "Every collection from Titan enables our customers to connect with their deep-rooted yearnings of self-expression, encouraging them to Be More in their lives. The Raga Chocolat! collection is a beautiful illustration of this theme."

Unveiling the collection, Amrita Rao Bollywood actor said, "I am truly impressed with the inspiration and refined styling of these watches. I love any form of chocolates and these watches truly pay a tribute to the sensuality of chocolate. I think every watch in this new collection from Titan Raga is beautiful."

The award winning Titan Design Studio has designed this stunning collection of 7 unique designs that remind you of all forms of chocolates - right from the drops of glistening brown chocolate to rich dark temptation to blocks of wholesome richness of butter and milk. With names like Choco Lure, Sinful Bliss, Chocolate Fondue, Passion Soufflé, Wicked Brownie, Choco-whirls and Choco-Block, these watches sound as delicious as they look.

Affordably priced between Rs.1995 /- to Rs.9000 /- the Chocolat collection is available at all World of Titan showrooms, leading multi-brand outlets and departmental stores across the country.

About Titan Industries Limited

Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+.

Today Titan Industries is India’s leading producer and retailer of watches and jewellery, and is credited with changing the face of the Indian watch as well as the jewellery industry. The watch division has a domestic market share of over 70% of the organized market. Titan Industries reported a turnover of Rs. 3,046 Crore for the year ended 2007 - 08. As a full range producer-marketer, Titan Industries offers the Indian and International customer a very large range of products to suit various consumer preferences. Its products are recognized for innovation in design, quality and reliability.

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