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Aug 13,2009Titan Celebrates Enormous Success of its 5th Exchange offer.

Titan Celebrates Enormous Success of its 5th Exchange offer

13th Aug 2009: India’s leading watch brand Titan launched its ‘Exchange Offer’ in July’09 .This is the 5th Exchange Offer from the Company and has been highly successful. In the initial 15 days of the offer, the company sold nearly 2 lakh watches. The offer started on 23rd of July and will continue till 23rd of August 2009.

Indian consumers are value conscious and generally do not wish to discard anything they own. The Titan Exchange Offer is therefore a powerful and proven trigger to enable the customer to own a new watch while getting value for the old one. More than 2 Million customers have availed of the Titan Exchange Offer in the last five years.

All the towns in the country have responded very well to the Titan Exchange Offer.Tier-2 towns like Surat, Baroda, Nagpur, Jamshedpur, Ranchi, Raipur, Bhubaneshwar etc have grown by almost 15% in volume on an average. Even the smaller markets have recorded a significant double digit growth. This reiterates the fact that people want to change with time and adorn the best of watches that Titan has launched in the last one year which includes collections like Octane , Raga Diva, Orion, Automatic etc.

In addition to the 20%, customers can avail an additional 20% on select 177 watches which include Edge, Raga, Titan -WWF, Titan Octane, Titan Aviator, Fashionista, Cleo and other collections. Also on Offer is a free Heritage watch on the purchase of Nebula- 18 karat solid gold watch collection. On Xylys, the Swiss premium brand from the house of Titan, customers can avail a Titan Edge watch free.

About Titan Industries Ltd.

Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+.

Today Titan Industries is India’s leading producer and retailer of watches and jewellery, and is credited with changing the face of the Indian watch as well as the jewellery industry. The watch division has a domestic market share of over 70% of the organized market. Titan Industries reported a turnover of Rs. 3,046 crore for the year ended 2007 - 08. As a full range producer-marketer, Titan Industries offers the Indian and International customer a very large range of products to suit various consumer preferences. Its products are recognized for innovation in design, quality and reliability.

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