TITAN - be more

Mar 04, 2010Titan announces the launch of a new Retail Store Format

Unveil the new horizon, an all-new dazzling brand for today's fashion fiesta!!

Mumbai, 4th March 2010: Titan Industries Ltd, India's largest watch manufacturer and retailer announced the launch of its very first Titan Flagship store in the country. The aesthetically designed & spacious Titan flagship store showcases the best of Titan brands along the 'Be More' theme, while offering a range of differentiated services.

On this occasion, Mr. Bhaskar Bhat, MD, Titan Industries Ltd also announced the launch of a brand new collection 'Obaku by Titan' seeped in the Scandinavian design tradition.

With this new retail format, Titan changes the dynamics of the entire retail experience for the evolved Indian customer. The flagship store is an opportunity for brand Titan to bring alive its theme of 'Be More' where 'every watch is a compass of your imagination'. Spread over a spacious 2,500 sq., this aesthetically designed Flagship Store brings alive the best watches from all of Titan's collections like Edge, Octane, Orion, Automatics, Aviator, Raga Flora, Raga Diva and Nebula. The store has skilled in-store Watch Consultants with thorough knowledge of premium watches. With more than 1,500 watches on display, it provides an incredible choice to the discerning customer. The Flagship store also offers an array of unique services like personalized laser engraving on back cover of the watch, free gift delivery, gift vouchers, extended maintenance guarantee and a full fledged Watch Care Centre.

On this exciting occasion, celebrated actress Ms Chitrangada Singh unveiled the 'Obaku' collection from Titan. The new collection is designed by Danish designers, based on the Scandinavian design principles of minimalism and inspired by Zen philosophy. The collection is a unique partnership with Obaku, an international brand rooted in Denmark.

Ms Chitrangada Singh commented, "I am in love with Titan's Obaku collection. The concept is so very new and all the watches stand for a perfect synthesis of simplicity and purity committed into bringing out a harmonious calm. I am extremely proud to be part of 'Titan Flagship Store' launch. This store will definitely become a unique shopping destination for all and it is amazing to see a watch store as large as the Flagship Store, where each collection comes alive".

Speaking at the launch, Mr. Bhaskar Bhat, MD, Titan Industries Limited said, "The opening of this flagship store is a landmark moment for us. The need for a premium store for multi-brand watch retailing in India is growing with evolving Indian consumers. Through this flagship store, we have set a new high in watch retailing standards in India. This store is a physical manifestation of the brand's theme of "Be More" and hence we take this opportunity of the store launch to launch the brand new Obaku Collection from Titan for the global Indian customer. "

About Obaku

Obaku takes its name from a branch of Zen philosophy in Japan which believes in natural simplicity. The Obaku collection is combines the best of both – the East and the West, the common principles of minimalism of Scandinavian design and Zen ideology. The collection comprises a palette of soft and soothing colours, with uncluttered looks. Priced between Rs 3500 to Rs 7000, it is available in 21 different styles, for men and women, the collection uses superior quality of materials like Kevlar straps, crystallized mineral glass and lead free environment friendly battery. The collection is available at World of Titan showrooms, select leading multi brand outlets and departmental stores across the top 8 cities in India.

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